Banish brassiness with Pureology Strength Cure Best Blonde Shampoo; a colour-correcting formula infused with deep purple pigments to help eliminate yellow undertones in highlighted or blonde hair. Fortified with the brand's exclusive AntiFadeComplex, the purple shampoo expertly cleanses and tones hair to neutralise unwanted brassy tones. When used with the Best Blonde complete system, it nourishes and strengthens fragile, over-processed hair, whilst protecting colour vibrancy and promoting bright, luminous locks from root to tip. Vegan. Sulphate-free.